Brand Marketing

About the Opportunity:-

Role: - Online Marketing- MyBiz (B2B Travel & Expense Platform)

Level: - Senior Manager

Reporting To: - Director - Brand & Mobile Marketing

Location: - Gurgaon

About the Function

At MyBiz by MakeMyTrip, we are revolutionizing how small and medium businesses (SMBs) manage their corporate travel needs. MyBiz is a powerful SaaS-based corporate travel management platform that offers a customizable, real-time self-booking system— designed to seamlessly integrate with an organization’s internal structure. It empowers companies to streamline travel bookings, optimize costs, and offer a hassle-free travel experience to their employees. Over the last five years, we have onboarded 50,000+ prominent corporates who now benefit from the convenience, transparency, savings, and choice that our platform delivers

About the Role

As the Marketing Lead for the MyBiz business, the incumbent will be responsible for building a scalable, high-performance demand generation engine, strengthening brand positioning, and leading initiatives to efficiently grow and convert leads across the top, middle, and bottom of the funnel.

What will you be doing

• Demand Generation: Develop and execute integrated campaigns to build a strong top_x0002_ of-the-funnel and generate qualified leads through digital, content, event, and partner marketing. 
• Funnel Optimization: Collaborate closely with sales and product teams to optimize the lead-to-customer journey, improve conversion rates across all funnel stages, and reduce CAC
• Brand & Positioning: Strengthen MyBiz’s positioning as a market leader in corporate travel and expense management through thought leadership, PR, and targeted campaigns
• Content & Communication: Drive the creation of compelling content tailored to different stages of the buyer journey—whitepapers, case studies, webinars, newsletters, landing pages, and more. 
• Data-Driven Growth: Monitor key marketing metrics, analyze performance, and refine strategies based on insights to achieve KPIs and business goals.
• Team Leadership: Build and lead a lean, high-performance marketing team while collaborating closely with sales, product, and leadership teams.

Qualification & Experience

• MBA from a reputed institute with 8+ years of experience in B2B marketing, demonstrating proven success in demand generation and funnel optimization.
• Experience in marketing SaaS or travel/expense management solutions is preferred.
• Strong understanding of marketing automation tools, CRM platforms, and analytics tools.

Key Success Factors for the role

• Ability to think strategically and execute with tactical precision.
• Excellent storytelling, communication, and leadership skills.
• Comfortable operating in a fast-paced, high-growth environment.