Brand Manager – Brand & Creative

Brand Manager Brand & Creative

Location: Delhi NCR | Experience: 610 years (minimum 6 years) | Reports to: Head of Marketing

Role Overview

The Brand Manager is the custodian of Pearl Academys digital-first brand system. This role defines how the brand looks, sounds, and scales across platforms, campaigns, and experiences. All physical expressions are adaptations of a central digital brand system.

Key Responsibilities

Brand Strategy & Narrative

- Own brand voice, tone, and narrative system

- Translate institutional strategy into brand stories

Creative Direction & Campaigns

- Lead campaign thinking and creative direction

- Approve all brand-led creative outputs

Digital-First Brand Surfaces

- Website brand expression

- Campaign KVs, films, digital assets

- Event brand expression and automation tone

Media & Channel Understanding

- Good understanding of media buying across digital and offline platforms (digital, OOH, print)

- Ability to evaluate media plans and ensure alignment with brand strategy

Agency & Partner Management

- Manage creative partners

- Collaborate with UI/UX and senior design

Brand Governance

- Maintain brand guidelines and asset libraries