Brand Manager

Summary:

The role is for marketing professionals with a knack for innovation in product development & capability to create a brand positioning that resonates strongly with the consumers. The role covers active involvement with the creative agencies to plan & create campaigns that differentiate in cluttered media, and active coordination with the sales team to channel & implement marketing strategies. The incumbent shall be driving ATL, and BTL campaigns and shall be a guide to pre-sales to in-house digital. A bias for high-quality delivery with minimal will be key to success in this profile. The role also entails intensive work in New Product Development for projects with a turnover of a few hundred crores

Requirement -

We are looking for candidates from Tier 1/Top B-Schools

Post MBA (Full Time) 2-6 years of experience

Roles and Responsibilities:

• Delivering target NPV (annually at market level and project-wise, both in absolute terms and in % terms)
• To create an effective product portfolio for the business by understanding the present and future business opportunities
• To create and manage world-class real estate brands using advertising and other marketing tools
• Brand: To use various communication channels (advertising, PR, BTL, etc.) through various mediums to create enhanced target audience awareness of target brand attributes in a cost-effective fashion and to deliver required footfalls in quality and quantity
• To provide adequate and fast market intelligence inputs for ensuring a robust pricing strategy and mechanism for each product on an ongoing basis

KRA / Success Measures

-Targeted Gross Contribution according to the business plan, expressed in terms of value and percentage

-Qualitative evaluation of each project's marketing inputs and sales speed (number of units sold monthly versus target)

-Increase the value of your brand and your ability to charge more.

-Brand: % increase in actual brand spending over target budget % change in public perception of target brand attributes as determined by a third-party survey

-Changes in competitor prices and the speed of sales transactions (response time in days)

The team strives to create a multifaceted and unique approach to brand building, starting with product conceptualization, creating a unique product positioning and marketing strategy, and overseeing a variety of marketing initiatives and customer interactions up until the point of customer handover.

The group has established itself as a leader in branded real estate, providing a consistent brand experience across customer touchpoints, and it firmly believes in using "brand" as a differentiator. In order to overcome obstacles in a constantly changing and dynamic environment and contribute significantly at the brand, category, and company levels, we have made an investment in assembling a solid and competent team.

Competencies:

Building brand strategy

New product development

Effective consumer understating

Brand communication development

Go-to-market strategy

Capable of handling multiple stakeholders and managing their expectations with responsibility and confidence

Taking quick and effective calls to resolve execution-specific issues that arise from time-to-time

Adaptable to different / rapidly changing circumstances

Ability to manage client conversation & manage relationships