Brand Manager

Role Overview

We are looking for a creative and proactive Brand Marketing professional who can think ahead, spot opportunities early, and translate ideas into structured execution. This role blends brand storytelling with data-backed decision-making and requires ownership across strategy, content, digital presence, and performance alignment.

The ideal candidate brings strong creative instincts, the ability to anticipate market shifts, and a disciplined analytical mindset to guide brand growth at scale.

Key Responsibilities

1. Brand Strategy & Forward Planning

Shape and evolve brand positioning with a clear point of view aligned to business priorities

Proactively identify emerging trends, audience shifts, and whitespace opportunities for the brand

Conceptualise and execute Go-To-Market strategies for new services and offerings Ensure brand consistency while evolving narratives

2. Creative Direction & Brand Storytelling

Lead brand storytelling across formats, platforms, and campaigns

Translate complex offerings into simple, compelling narratives and visuals Act as a creative anchor for campaigns, messaging frameworks, and brand assets Bring fresh ideas to executive communication, thought leadership, and industry visibility

3. Corporate Communication & Executive Branding

Develop high-impact pitch decks, corporate presentations, and leadership narratives Drive executive thought leadership on Social Media, events, and industry platforms Plan and manage Digital PR and press releases with clear positioning goals Ensure messaging clarity, consistency, and relevance across all touchpoints

4. Digital Marketing & Performance Alignment

Own website strategy with a balance of brand experience & SEO visibility Oversee social media platforms such as LinkedIn, Instagram and YouTube with strong content direction

Collaborate with performance teams across SEO, SEM, and paid media to align brand and demand goals

5. Content, Campaigns & Experimentation

Design structured content strategies aligned to business and pipeline objectives Plan and execute webinars, video marketing, and integrated digital campaigns Proactively test new formats, channels, and content ideas to improve engagement and reach

Use AI and marketing technology tools to streamline workflows and scale content production

6. Cross-Functional Leadership & Ownership

Act as a central brand point of contact across sales, product, and leadership teams Anticipate stakeholder needs and proactively solve alignment gaps

Manage agencies, creative partners, and vendors with clear briefs and accountability Drive timelines, quality, and consistency across multiple initiatives

7. Analytics, Insights & Strategic Reporting

Track brand, content, and campaign KPIs across platforms

Analyse performance trends to refine messaging, formats, and channel focus Convert data into clear insights and actionable recommendations

Present structured, insight-led reports to senior management

Required Skills & Experience

56 years of experience across Brand Marketing and Digital Marketing roles Strong creative thinking combined with a structured, analytical mindset Hands-on understanding of SEO, SEM, Social Media, Email Marketing, and PR Experience in GTM planning, campaign execution, and marketing automation

Ability to build sharp, executive-ready presentations and narratives Comfort with CRM systems, analytics tools, and performance dashboards Highly proactive, self-driven, and comfortable taking ownership Strong stakeholder management and cross-team collaboration skills

Location: New Delhi, IN.