Key Skills and prior experience:

6-8 years of experience as a Brand Marketing Manager / PR Manager, Corp Comms Lead
Experience in managing relationships with the agency ecosystem, PR agencies, influencers etc
Experience with Online Reputation Management and working closely with internal digital marketing teams
US market exposure in B2B tech necessary
Degree/Diploma in Journalism will be an added advantage

Scope of work / KRAs

Program manage the Media Relations activity in US & India with the goal of getting attention of 70-80% of the media that matters along with agencies
Cultivate the relationships, build deep connects with publications of interest so as to leverage positive sentiment around the grand launch
Scout additional organic opportunities for guest articles in Europe, US and APAC overall
Build the brand narrative, newsworthy story angles and pitches on company goals, achievements, plans, customer success. Constantly evolve the narrative to include more themes from a holistic brand coverage standpoint
Position for Employer Brand awards, Corporate awards storytelling and maintaining the calendar
Relationship management with trade bodies like NASSCOM and council engagements
Internal communications to employees to boost positive sentiment and confidence in the brand

Brand Manager