Act as the custodian of marketing support across all verticals (online and offline) for two premium brands, ensuring consistent brand experience.
Strategize brand-appropriate marketing plans and oversee their execution in collaboration with sales teams to drive business growth.
Conduct market analysis and competitor mapping, staying up-to-date with industry trends and delivering actionable insights to sales and marketing teams.
Maintain and analyze consumer data to enhance targeted marketing strategies and campaigns.
Plan, execute, and manage marketing campaigns across multiple channels including social media, WhatsApp, email marketing, and online marketplaces, in alignment with the Digital Marketing Team.
Monitor, measure, and report the performance of marketing campaigns, providing insights to optimize effectiveness and ROI. Ensure all communications, campaigns, and collateral consistently reflect brand values, aesthetics, and positioning.
Collaborate with cross-functional teams including R&D, Sales, and Merchandising to support product launches and promotional initiatives.
Manage marketing budgets effectively, prioritizing initiatives to maximize impact and deliver measurable results.
Build and maintain relationships with external agencies, partners, and vendors to strengthen brand presence.

Key duties & responsibilities:

Develop and implement brand strategies and marketing plans for D-Tan.
Oversee product portfolio, lifecycle management, and new product launches.
Coordinate with offline (salon) and online teams for promotions and campaigns.
Monitor market trends, competitor activity, and customer feedback.
Manage budgets and ensure ROI on brand initiatives.
Work with sales and merchandising teams to drive sales performance.
Researching, staying up to date on trends, gathering points of communication for different brands, to give creative input.
Revenue and market share growth of D-Tan brand.
Strong marketing, analytical, and brand management skills.

Education: PGDM, MBA

Brand Manager