Brand Manager

Job Title: Brand Manager

Location: Netaji Subhash Place, Delhi, India

Experience: 4-7 years

Role Overview:

We're seeking a digitally-savvy Brand Manager with a digital-first mindset to lead brand strategy and execution. You'll be responsible for conceptualizing and executing comprehensive 360 campaigns that leverage digital channels while integrating traditional touchpoints seamlessly.

Key Responsibilities:

1. Digital-First Campaign Management-

Develop and execute 360 integrated marketing campaigns with digital at the core

Lead digital strategy across social media, influencer marketing, e-commerce, performance marketing, and content creation

Drive brand awareness, engagement, and conversions through innovative digital campaigns

Leverage data analytics and consumer insights to optimize campaign performance

2. Brand Strategy & Planning-

Own the brand's P&L and drive business growth targets

Develop annual brand plans with a strong emphasis on digital channels

Identify emerging digital trends and platforms to keep the brand ahead of the curve

Create compelling brand narratives that resonate across digital and offline platforms

3. Campaign Execution-

Plan and execute 360 campaigns spanning social media, e-commerce, influencer collaborations, PR, retail activations, and traditional media

Collaborate with creative agencies, digital partners, and internal teams to deliver best-in-class campaigns

Manage campaign budgets and ensure optimal ROI across all channels

Coordinate product launches with integrated digital and offline strategies

4. Digital Ecosystem Management-

Drive the brand's social media strategy and content calendar

Partner with e-commerce platforms (Nykaa, Amazon, Flipkart, etc.) for brand visibility and sales growth

Build and manage influencer partnerships and user-generated content campaigns

Monitor digital conversations and manage online brand reputation

5. Analytics & Performance-

Track and analyze campaign performance using digital analytics tools

Generate insights from data to inform future strategies

Monitor competitor activities and market trends in the digital space

Present performance reports and recommendations to leadership

What We're Looking For

Must-Have:

4-7 years of brand management experience, preferably in cosmetics, beauty, or FMCG

Strong digital-first mindset with proven experience in digital marketing and 360 campaigns

Deep understanding of digital channels: social media, influencer marketing, performance marketing, SEO/SEM

Experience working with e-commerce platforms and D2C strategies

Excellent analytical skills with proficiency in digital analytics tools (Google Analytics, social media insights, etc.)

Strong project management skills with ability to manage multiple campaigns simultaneously

Creative thinking with strong execution capabilities

Good to Have:

MBA from a premier institution

Experience with beauty/cosmetics category

Knowledge of content creation and video marketing

Understanding of marketing automation tools

Experience managing agency partners and cross-functional teams

What You'll Bring:

Passion for beauty and cosmetics industry

Data-driven decision-making approach

Entrepreneurial mindset with ownership attitude

Strong communication and presentation skills

Ability to thrive in a fast-paced, dynamic environment

Native understanding of digital consumer behavior

Why Join Mars Cosmetics?

Be part of a rapidly growing beauty brand

Lead innovative digital-first campaigns

Work with a passionate, creative team

Competitive compensation and benefits

Opportunity to shape brand strategy and make real impact