Brand Manager

Position: Brand Manager.

Qualification: Bachelors degree in Marketing, Business

Industry: luxury, fashion, or jewelry industry

Experience: 5 years of experience in brand management

Key Responsibilities:

1. Brand Strategy Execution:

o Assist in the development and implementation of brand strategies that align

with company objectives and market trends.

o Support senior management in executing the brands vision and positioning

across various platforms.

o Ensure brand consistency across all communication channels, including digital,

print, and in-store materials.

2. Campaign Management:

o Manage and execute integrated marketing campaigns, including digital ads,

influencer collaborations, and promotional events.

o Monitor campaign performance, adjust strategies, and provide insights for

optimization.

o Coordinate with internal teams (creative, sales, digital) to ensure timely and

effective execution of marketing materials and campaigns.

3. Product Positioning and Messaging:

o Help define and refine the brands positioning in the market, ensuring alignment

with target customer needs.

o Develop marketing collateral (brochures, social media content, etc.) and

messaging that resonates with customers.

o Collaborate with design teams to ensure that product packaging and

presentation align with brand guidelines.

4. Market Research & Analysis:

o Conduct market research to identify emerging trends, customer preferences,

and competitor activities.

o Analyze customer data, sales performance, and brand perception to drive

informed decisions and refine brand strategies.

o Track and report on brand metrics, including awareness, engagement, and sales

performance.

5. Customer Engagement & Loyalty:

o Assist in creating and executing customer engagement strategies to build brand

loyalty and retention.

o Work on developing targeted content and promotions aimed at increasing

customer lifetime value.

o Respond to customer feedback and help manage online reviews, ensuring the

brand maintains a positive image.

6. Collaboration & Cross-functional Coordination:

o Collaborate with the sales, digital marketing, and product development teams

to ensure a unified approach to brand goals.

o Coordinate with external agencies or partners to support campaign efforts

(advertising, influencers, PR).

o Help support brand-related events, pop-up shops, and promotional activities.

7. Reporting & Performance Tracking:

o Monitor the effectiveness of marketing initiatives and provide regular updates to

senior management.

o Utilize analytics tools to evaluate campaign success and report insights for

future initiatives.

o Ensure that marketing budgets are adhered to and provide cost-effective

solutions.

Skills:

Proven experience as a Brand Manager or in a similar role, preferably within the luxury or

jewelry industry.

Strong understanding of the jewelry market, including trends, consumer preferences,

and competitive landscape.

Experience in developing and executing digital marketing campaigns (social media,

SEO, paid media).

Excellent communication, presentation, and interpersonal skills.

Creative thinking with a keen eye for design and aesthetics.

Strong analytical skills and experience with performance tracking tools and metrics.

Ability to work in a fast-paced, high-pressure environment while maintaining a focus on

quality and brand integrity.

Preferred:

Familiarity with luxury brand positioning and high-net-worth consumer behavior.

Experience with influencer marketing and collaborations within the luxury goods space.

Knowledge of e-commerce platforms and trends in online jewelry sales