Brand Manager

WHO WE ARE

Legend of Toys (LOT) is a full stack D2C toys brand. We design and manufacture RC cars and drones where each product has a personality with a name and a backstory. We are building a brand from India that competes on identity, not price. Dark-first design. Cinematic product worlds. A community called Drift Club. Toys that feel like they belong in a movie.

We are early. Things are moving fast. The brand has bones - identity, a creative team, product assets, and channel presence - but it needs someone to own it properly, tighten everything up, raise the bar.

WHAT YOU WILL OWN

Brand Consistency & Language

Audit and fix inconsistencies across all brand touchpoints social, listings, packaging, website, and campaign assets

Establish and enforce the LOT brand language, tone, and visual identity as a non-negotiable standard

Own the brand dashboard and ensure it is actively maintained and acted on

Creative Leadership

Lead the creative team of 6

Raise the creative bar - push for originality and ambition

Get your hands dirty when needed: creative reviews, direction setting, copy edits, art direction on shoots

Team Building & Culture

Coach and develop a young team that has potential but lacks experience - teach them how to think about brand, not just execute tasks

Maintain team morale and establish a culture of ownership and craft

Hire additional talent as the brand function grows

Influencer & Community

Take ownership of influencer marketing and build it into a structured, brand-led program

Grow the Drift Club community, LOT's enthusiast base, with content, campaigns, and activations that feel genuine

Product Launches & Campaigns

Own launch planning and execution, every new product should feel like a brand moment, not just a listing going live

Build repeatable launch frameworks that the team can operate independently over time

Channel & Marketplace

Ensure brand consistency across Web, Ecom and QuickCom

Own A+ content, listing images, and brand store assets in collaboration with the creative team

WHAT WE'RE LOOKING FOR

Experience

5 - 10 years in brand marketing, with meaningful time spent at a modern D2C consumer brand

Demonstrated experience leading and developing creative teams

Strong instincts for design, storytelling, and brand coherence across channels

Background in beauty, FMCG, lifestyle, kidswear, or any category that takes brand seriously, toys experience is a bonus, not a requirement

The Person

Self-starter who doesn't wait to be told what needs fixing

Outcomes-oriented: cares about what actually ships and what it looks like in the market, not just what was briefed

Strong people manager - patient enough to teach, direct enough to set standards, honest enough to give feedback

Creative enough to have opinions and defend them, collaborative enough to take direction from a founder

Comfortable with ambiguity, fast timelines, and a team that is still figuring things out

WHY THIS ROLE

You will have real ownership and tons of creative liberty. You will report directly to the person building the company, with the autonomy to shape how LOT looks and feels in the market.

We are not a category player. We are trying to build something that has not been built in India before - a toy brand with a real identity, a real community, and products with personality. If that sounds like something worth building, we want to talk.