Brand Manager -Kids Fashion Retail

Key Responsibilities

Brand Strategy & Positioning

• Execute brand strategy across online marketplaces in line with the overall brand vision
• Ensure consistent brand tone, visual identity, and messaging across all digital touchpoints
• Strengthen premium brand perception through storytelling and content

Online Marketplace Merchandising

• Owndigital merchandising across platforms (Amazon, Flipkart, Myntra, FirstCry, etc.)
• Optimize product listings: titles, descriptions, keywords, images, videos, and A+ content
• Ensure seasonal collections, bestsellers, and new launches are merchandised effectively
• Monitor catalog hygiene, pricing alignment, and visibility metrics

Creative & Content Management

• Coordinate with design, photography, and content teams for product shoots and creatives
• Drive high-quality visuals, lookbooks, banners, and brand stores on marketplaces
• Ensure content reflects category trends, age segmentation, and fashion sensibilities

Campaigns & Brand Activations

• Plan and execute brand-led campaigns during sales events, launches, and festive periods
• Collaborate with performance marketing teams to align branding with conversion goals
• Support influencer and social-commerce initiatives linked to marketplace traffic

Market & Consumer Insights

• Track consumer behavior, browsing patterns, and competitor activity
• Analyze marketplace dashboards to improve CTR, CVR, and brand discovery
• Share insights with internal teams to improve assortment and storytelling

Cross-Functional Collaboration

• Work closely with merchandising, supply chain, and sales teams to align availability with campaigns
• Partner with marketplace account managers to improve brand visibility and placements

Key Performance Indicators (KPIs)

• Brand visibility & share of voice on marketplaces
• Product page conversion rates (CTR, CVR)
• Catalog quality & content compliance scores
• Performance of launches and seasonal campaigns
• Brand search growth and repeat customer engagement