Brand Manager

For over 15 years, Juniper Outdoor has been crafting transformative mountain journeys across the Himalayas. From high-altitude treks and alpine climbs to immersive multi-adventure formats, we design experiences that push physical boundaries while deepening emotional connection to the mountains.

We are not a volume operator.

We are a curated, design-forward, experience-led outdoor company.

As we enter our next phase of growth, we are looking for a Brand Manager who can elevate Juniper into one of Indias most respected outdoor brands through thoughtful storytelling, strategic partnerships, and high-quality external engagement.

This is not a performance marketing role.

This is a brand-building role focused on:

• PR & media visibility
• Strategic partnerships
• Brand communications
• External engagement
• Long-term positioning

You will shape how Juniper is perceived by clients, collaborators, media, and the broader outdoor community.

• Develop and refine Junipers brand voice, narrative, and visual direction
• Ensure brand consistency across website, social media, email, and offline touchpoints
• Define long-term brand architecture (including sub-brands or community initiatives)

• Build relationships with journalists, travel editors, and outdoor publications
• Pitch stories and secure features in relevant platforms
• Manage press releases, media kits, and founder visibility
• Identify speaking opportunities, podcasts, and panels

• Build brand collaborations (outdoor gear, wellness, hospitality, premium lifestyle brands)
• Structure win-win partnerships for visibility and client acquisition
• Identify sponsorship or co-branded opportunities

• Lead campaign ideation around new trips, seasons, or flagship journeys
• Oversee content strategy (in collaboration with designers/creators)
• Craft compelling narratives that elevate Juniper beyond a trekking company

• Represent Juniper in industry forums and digital communities
• Identify opportunities for brand-building events, meetups, or curated gatherings
• Strengthen Junipers positioning among leadership teams, entrepreneurs, and urban professionals

• 4 years experience in Brand Management / Marketing / Communications
• Strong background in PR, partnerships, or strategic brand building
• Excellent written and verbal communication skills
• Experience building brands in travel, lifestyle, hospitality, outdoor, or premium consumer segments
• Ability to think long-term and strategically (not just campaign-to-campaign)
• Comfortable working independently in a remote structure
• Strong aesthetic sensibility and understanding of visual branding
• Bachelors degree in Marketing, Business, Communications or related field

Bonus:

• Passion for the outdoors, mountains, or adventure travel
• Experience working with founders or boutique premium brands
  

Someone who:

• Understands brand depth over digital noise
• Can build credibility, not just followers
• Knows how to position a brand in the premium space
• Thinks culturally, not just commercially
• Is excited about shaping the future of outdoor storytelling in India

Heres a sharp version you can post from your personal profile:

Were hiring a Brand Manager at Juniper Outdoor.

For 15+ years, weve built meaningful Himalayan journeys. Now were ready to build a stronger brand presence.

Were looking for someone who can lead:

PR & media

Partnerships & collaborations

Brand communications

External engagement

This is not a performance marketing role.

• Its a strategic brand-building role.