Brand Manager

Were Hiring: Brand Manager

Location: Andheri, Mumbai

Work Mode: Work From Office

At JUICE Cosmetics , our purpose is to make the world a better place by unleashing human potential and activating self-esteem in everyone who connects with our brand. We focus on creating high-quality, innovative fragrance and beauty products for the masses at affordable prices, guided by strong customer-centric and people-first values.

Role: Brand Manager

Department: Marketing & Communications

Brand Focus: JUICE Cosmetics | CRUSH

We are looking for a Brand Manager with a strong understanding of social media, digital, and performance marketing. The role will support brand strategy, campaign execution, and digital-first initiatives while ensuring consistency across brand narrative, platforms, and business objectives.

• Support ideation and execution of marketing campaigns across social media, email, and digital platforms
• Conduct market research and analysis to identify trends, competitor activity, and growth opportunities
• Create or oversee digital content for social media, blogs, and website platforms
• Assist in planning and execution of product launches, marketing events, and promotional activities
• Work closely with cross-functional teams including sales, product development, and design
• Stay updated on industry trends, best practices, and emerging marketing tools
• Ensure brand communication aligns with performance objectives across paid, organic, and marketplace channels
• Maintain alignment between brand narrative, platform behavior, and funnel goals

• 36 years of experience, preferably in Beauty & Personal Care, Retail, or a related industry
• Bachelors or Masters degree in Marketing, Business Administration, Psychology, Communications, or a related field
• Strong written and verbal communication skills
• Proficiency in Microsoft Office (Word, Excel, PowerPoint)
• Familiarity with social media platforms and digital marketing tools
• Strong understanding of digital and performance marketing KPIs including CTR, CVR, ROAS, CAC, and engagement metrics
• Ability to interpret dashboards and performance data to support strategic decisions
• Experience working with performance marketers, agencies, or media teams
• Ability to balance long-term brand building with short-term performance goals
• Detail-oriented, organized, and comfortable working in a fast-paced environment

• UG degree in Commerce or a related field
• Pursuing or completed PGDM/MBA (Business Management, Data Analytics, Economics, or related specialization)
• Strong interest in the Beauty, Personal Care, and Fragrance industry
• Proven ability to work well in a collaborative, team-oriented environment

• Employment Type: Full-time
• Working Days: Monday to Saturday
• Working Hours:
• MondayFriday: 9:30 AM 6:30 PM
• Saturday: 9:30 AM 2:00 PM
• Location: Andheri, Mumbai