Brand Manager

Job Title: Brand Manager / Sr. Brand Manager

Location: Chennai

Department: Marketing

Experience Required: 6 years in Brand Management / Advertising / Marketing Strategy

Industry Preference: Real Estate / FMCG / Retail / Consumer Durables

Role Summary

We are looking for a passionate and strategic Brand Manager to lead the brand narrative for our premium residential projects. The ideal candidate will be responsible for developing and executing high-impact brand campaigns, shaping consumer perception, and driving brand salience across traditional and digital channels. This is a high-ownership role requiring creative thinking, market understanding, and sharp execution.

Key Responsibilities

• Develop and implement end-to-end brand campaigns for project launches and brand-building initiatives.
• Translate project briefs into strong creative routes and supervise agency execution across Print, TV, OOH, Digital, Radio, and BTL.
• Build differentiated brand positioning in new markets (e.g., Hyderabad, Bangalore, Dubai).
• Lead ATL & BTL media planning in collaboration with internal teams and media agencies.
• Work with in-house creative teams and external partners to ensure high-impact creatives and timely rollouts.
• Own brand messaging, tonality, and consistency across platforms and touchpoints.
• Track campaign performance, analyze insights, and optimize for impact and ROI.
• Develop region-specific brand communication keeping in mind local nuances and consumer behavior.
• Work with cross-functional teams (Sales, Digital, Research, Product) for cohesive execution.
• Stay ahead of trends, competitors, and emerging platforms to keep the company's communication fresh and effective.

Key Skills & Competencies

• Strong storytelling and communication skills.
• Experience in handling creative agencies and media planning.
• Deep understanding of consumer insights and market dynamics.
• Ability to convert business briefs into strong creative communication.
• High sense of aesthetics, attention to detail, and passion for branding.
• Comfort with fast-paced, high-pressure environments and multiple deadlines.