Brand Manager || FMCG || Upto 35lpa

Were looking for a dynamic Brand Manager to drive brand growth, strategy, and storytelling in a fast-paced environment.

Key Responsibilities:

• Drive overall brand strategy, positioning, and messaging aligned with business goals
• Support new product development through market research, trend analysis, and consumer insights
• Conceptualize and execute integrated marketing campaigns across digital, PR, influencer, and social platforms
• Track and improve brand health metrics such as awareness, engagement, and perception
• Conduct competitive and consumer research to identify growth opportunities
• Oversee content, communication, and storytelling across channels
• Measure campaign performance and ROI; share actionable insights with leadership
• Collaborate cross-functionally with product, design, PR, media teams, and external agencies
• Ensure brand consistency, claims accuracy, and regulatory compliance across all marketing assets

Key Requirements:

• 48 years of experience in brand management, marketing strategy, or new product development
• Background in FMCG, beauty, skincare, or wellness is preferred
• Strong analytical and consumer insight-driven mindset
• Hands-on experience in digital marketing, influencer marketing, PR, and SEO
• Excellent project and stakeholder management skills
• Proficiency in MS Office and data-driven marketing tools
• Passion for skincare, beauty, and building strong brands