Brand Manager (D2C)

Brand Manager Skincare & Fashion

Location: Jaipur (On-site)

Experience: 5+ years

Role Overview

We are looking for a Senior Brand Manager who has hands-on experience in building and growing skincare and/or fashion brands in a dynamic, consumer-first environment.

This role is ideal for someone who enjoys owning the brand journey, working closely with founders, and translating brand vision into consistent, scalable execution. You will play a key role in shaping how the brand is positioned, communicated, and experienced as the business grows.

Key Responsibilities:

Brand Strategy & Ownership

• Own the brand end-to-end, including positioning, voice, narrative, and visual direction
• Strengthen and evolve the brand as the business scales, while maintaining consistency
• Ensure the brand is clearly and authentically represented across all consumer touchpoints

Brand Marketing & Growth

• Plan and execute integrated brand marketing initiatives aligned with business and growth goals
• Drive awareness, engagement, and consideration through content, campaigns, and collaborations
• Work closely with performance marketing teams to align brand building with growth outcomes
• Support product launches, collections, and key business milestones

Influencer & Creator Ecosystem

• Build and manage a strong influencer and creator network relevant to skincare and fashion
• Lead seeding programs, paid partnerships, and long-term creator collaborations
• Ensure influencer activity is aligned with brand values and commercial objectives
• Track effectiveness through engagement, reach, and conversion metrics

Content & Communication

• Guide brand communication across digital channels including social media, website, and campaigns
• Collaborate with creative partners to develop content that is relevant, aspirational, and credible
• Maintain a strong balance between creativity and consistency in brand messaging

Scaling & Brand Excellence

• Apply D2C and consumer-brand best practices to scale brand presence sustainably
• Use consumer insights, data, and market trends to refine strategy and execution
• Build repeatable processes and frameworks for brand and marketing execution
• Contribute to long-term brand planning and growth initiatives

Candidate Profile

• 58 years of experience in skincare and/or fashion brands
• Demonstrated experience in building or significantly scaling a brand
• Strong understanding of branding, communication, and influencer marketing
• Experience in D2C, consumer brands, or fast-growing organizations
• Comfortable working in environments that value ownership, speed, and accountability

Skills & Competencies

• Strategic brand thinking with strong execution capability
• Influencer and content marketing expertise
• Ability to balance creativity with commercial outcomes
• Strong collaboration and stakeholder management skills
• Data-aware decision-making

Why This Role

• Opportunity to work closely with founders and leadership
• Meaningful ownership in shaping and growing the brand
• Exposure to both strategic and executional aspects of brand building
• A growing organization with room for long-term impact