Brand Manager

Lead Brand Strategy & Go-To-Market Ed-tech -Brand positioning -10 Years -Mumbai

Location -Mumbai

Domain -Education/Learning

This is a senior, high-ownership brand leadership role for professionals who can seamlessly blend strategy, execution, and revenue impact. The role focuses on building strong brands, driving admissions/revenue outcomes, and executing integrated brand, marketing, and go-to-market initiatives across multiple products, geographies, and channels. As Lead Brand Strategy & Go-To-Market, you will take complete ownership of brand positioning, integrated marketing strategy, and execution. You will work closely with business heads and cross-functional teams to translate brand strategy into measurable growth, while ensuring consistency, visibility, and strong market presence.

Your Future Employer - A growth-focused organization in the education ecosystem, building strong brands and scalable go-to-market strategies with a sharp focus on impact and execution.

Key Responsibilities

1. Own and execute end-to-end brand and go-to-market strategy across multiple brands and locations
2. Plan and deliver integrated marketing campaigns aligned with business cycles and revenue targets
3. Design targeted campaigns for competitive brands, K-12 admissions, and higher education programs
4. Drive lead generation and demand creation through digital, offline, referral, and event-based channels
5. Partner with sales and business teams to ensure marketing initiatives convert into admissions and revenue growth
6. Build and execute parent and student engagement programs including workshops, open houses, demo sessions, and partnerships
7. Manage marketing budgets, track spend efficiency, and ensure ROAS / CPL targets are achieved
8. Lead creative development and brand messaging, ensuring consistency across all marketing touch point
9. Execute B2B and B2C marketing initiatives across digital and traditional channels
10. Collaborate with regional and local teams to ensure on-ground marketing execution
11. Build strong stakeholder alignment across sales, academics, and leadership teams

Requirements

1. 10+ years of overall experience in brand, marketing, or go-to-market roles
2. Proven experience driving revenue or admissions growth through marketing initiatives
3. Strong understanding of both digital and offline marketing channels with on-ground execution exposure
4. Experience managing multi-brand or multi-location portfolios
5. Excellent communication, project management, and stakeholder management skills
6. Strong analytical mindset with the ability to track performance and ROI

Qualifications

• BBA / BMS / Bachelors degree (MBA preferred)

Why This Role Stands Out

• High-ownership role with direct business and revenue impact
• Opportunity to shape and scale multiple brands and market strategies
• Exposure to senior leadership and cross-functional decision-making
• Dynamic environment that values innovation, speed, and accountability

Reach us If this opportunity aligns with your career aspirations, share your updated CV for a confidential discussion parul.arora@crescendogroup.in

Disclaimer This opportunity is offered without discrimination and is purely merit-based.

Note Due to high application volumes, only shortlisted candidates may be contacted. Please consider your profile not shortlisted if you do not hear back within one week.

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Profile Keywords-Brand Strategy | Go-To-Market | Integrated Marketing | Revenue Growth | Demand Generation | Admissions Marketing | Digital & Offline Marketing | Campaign Management | Stakeholder Management | Budgeting | ROAS | CPL | B2B Marketing | B2C Marketing