Brand Manager

Role Overview

• This role is the single custodian of how Cookd shows up everywhere.
• The Brand Marketing Manager ensures that Cookd speaks in one clear, consistent voice across all channels, SKUs, and campaigns without founder dependency.
• You will own brand clarity, protect brand integrity, and ensure Cookd scales with discipline and consistency.

Role Mandate

• Own brand consistency and clarity across Cookd.
• Ensure that everything we say about Cookd and our products is aligned, intentional, and true to who we are as a brand.
• Act as the final brand authority for outward-facing communication and reduce founder dependency through strong brand frameworks and judgment.

What This Role Owns

• Brand positioning, messaging, and tone across all channels
• Custodianship of brand guidelines and SKU communication standards
• End-to-end ownership of brand campaigns and product launch campaigns
• Creative direction across content, design, ads, and external agencies
• Translating consumer insights into clear, usable brand messaging
• Ensuring every growth channel uses consistent brand inputs
• Defining and maintaining brand narrative across new SKUs and categories
• Campaign briefs and brand inputs for growth, partnerships, and launches
• Reviewing and approving brand-led communication before launch
• Guarding long-term brand equity while enabling short-term growth

What This Role Does NOT Own

• Performance marketing execution or media buying
• Platform-level growth tactics (keywords, bids, discounts)
• Social media posting or community management execution
• Hands-on design or creative production work

Profile Were Looking For

• Strong brand judgment and taste
• Proven experience running brand or product campaigns end-to-end
• Ability to say no and protect brand integrity
• Comfortable working with creators, agencies, and cross-functional teams
• Clear thinking, high standards, and strong ownership mindset
• Strong preference for candidates who genuinely like, use, or strongly relate to the Cookd brand