Brand Manager

Brand Strategy & Planning

• Develop and execute annual and long-term brand strategies aligned with business objectives.
• Define brand positioning, messaging, and value propositions.
• Manage brand architecture, guidelines, and tone of voice.

Marketing & Campaign Management

• Plan and execute integrated marketing campaigns across ATL, BTL, and digital channels.
• Work with creative and media agencies on campaign development and execution.
• Oversee product launches, promotions, and brand initiatives.

Consumer & Market Insights

• Conduct market research, consumer studies, and competitive analysis.
• Track brand health metrics such as awareness, consideration, and preference.
• Translate insights into actionable marketing strategies.

Product & Portfolio Management

• Work closely with product, sales, and supply chain teams on pricing, packaging, and promotions.
• Drive innovation, renovation, and portfolio optimization initiatives.
• Support sales teams with brand-led trade and activation programs.