Brand Manager Marketing

Location: Chennai, Tamil Nadu

Department: Marketing C Branding

About the Role:

We are looking for a passionate and strategic Brand Manager to lead and work brand-

building initiatives and drive marketing campaigns across digital and traditional platforms.

The ideal candidate will have a solid understanding of consumer behavior, brand

positioning, market research, and go-to-market strategies.

Key Responsibilities:

Brand Strategy s Positioning:

Develop and execute brand strategies to build equity, awareness, and preference in

the market.

Ensure consistent messaging across all communication channels.

Marketing Campaigns:

Plan and manage end-to-end 360 marketing campaigns (ATL, BTL C digital).

Work closely with creative, media, and activation agencies to develop effective

campaigns.

Digital s Social Media:

Drive the brand's digital presence through performance marketing, influencer

collaboration, and content marketing.

Monitor and analyze engagement metrics to optimize reach and impact.

Market Analysis s Insights:

Conduct consumer and competitor research to identify trends and opportunities.

Use data to inform product positioning, pricing, and promotions.

Cross-functional Collaboration:

Work with sales, product, and design teams to align brand objectives with business

goals.

Coordinate with regional teams to implement localized campaigns.

Brand Performance Tracking:

Track brand health metrics and ROI of marketing initiatives.

Prepare regular performance reports and presentations for leadership.

Brand Manager