Brand Manager

Brand Manager Mobile Products

Role overview

Own brand strategy, content and campaigns for the mobile product portfolio , driving awareness, preference and business growth across online and offline channels.

Key responsibilities

• Work as part of the GTM strategy team to drive long-term and short-term business growth for smartphones and other mobile products.
• Strategize and plan brand visibility across digital, e-commerce, retail and on-ground touchpoints, with a sharp focus on Gen Z and young audiences.
• Lead content development across channels: brand films, digital videos, static creatives, social content, website/App assets, e-commerce A+ content, product pages and launch toolkits.
• Translate product propositions into sharp messaging, narratives and briefs for internal creative teams and external agencies.
• Plan, develop and execute 360 product campaigns (launch and always-on) including media planning inputs, asset roadmaps, content calendars and integrated funnel journeys.
• Drive end-to-end campaign execution: briefing, creative development, production coordination, trafficking, go-live, in-flight optimization and post-campaign reviews.
• Partner with performance marketing, e-commerce and sales teams to boost metrics such as reach, engagement, CTR, GV and conversion rates through content and campaign experiments.
• Work closely with PR partners to build brand narrative, manage announcements and amplify key launches for mobile products.
• Engage with influencers and KOLs relevant to smartphones and tech to drive positive sentiment, reviews, unboxings and social buzz.
• Activate new avenues for visibility by collaborating with platforms, retailers and distributors for co-branded campaigns, merchandising and in-store communication.
• Track competition, consumer trends and platform insights in the mobile category to refine positioning, content and campaign strategies.
• Build and mentor the brand management and content function under the marketing vertical over time.

Qualifications:

• 46 years of brand management experience in consumer products; experience in smartphones/mobile or fast-moving tech brands preferred.
• MBA in Marketing or equivalent from a Tier-1 or Tier-2 business school.

Preferred Skill Set:

• Strong understanding and passion for brand building, content creation and campaign management in digital-first environments.
• Ability to convert product specs into sharp, consumer-facing stories and assets tailored for different platforms.
• Highly analytical approach with comfort in reading dashboards and building hypotheses around creative and campaign performance.
• Ability to work in high-pressure, fast-paced launch cycles and dynamic environments.
• Strong ownership, collaboration skills and ambition to grow with the brand.