Brand Manager

Job Title: Brand Manager
Location: Bangalore
Experience: 5–8 years

About Muthoot FinCorp ONE

Muthoot FinCorp ONE is the flagship digital platform of Muthoot FinCorp Ltd., one of India’s most trusted names in financial services. With a legacy of 100+ years, we are reimagining how India banks – digitally, inclusively, and at scale. Our super app enables customers to borrow, invest, insure, save, and pay – all in one seamless experience.

We're looking for a Brand Manager who can blend strategic brand thinking with creative execution across social, digital, and content platforms. If you think in big ideas, live on Instagram trends, and love building brands that customers love, this one’s for you.

What You’ll Lead

Brand Strategy + Campaigns

• Drive brand strategy and GTM campaigns for the categories
• Plan, brief, and execute full-funnel brand campaigns – ATL, BTL, and digital
• Collaborate with creative, media, and influencer partners to deliver sharp, consistent messaging

Social Media & Content Marketing

• Define and own the social media playbook across Instagram, Facebook, LinkedIn, and YouTube for responsible categories
• Lead content creation – reels, carousels, static, video – that’s thumb-stopping and brand-worthy
• Build and maintain a distinct voice: grounded, witty, trustworthy, and human
• Spot trends and hijack moments that matter to our audience

Influencer & Culture Collabs

• Partner with creators, influencers, and brand ambassadors (yes, including Shah Rukh Khan!)
• Launch UGC-led campaigns and cultural moments that build community

Performance + Insights

• Collaborate with performance, campaign and analytics teams to track category health, organic reach, and engagement
• Use data to refine campaigns and drive growth KPIs

Cross-functional Collaboration

• Work closely with product, business, compliance, performance & growth teams for campaign rollouts
• Ensure brand consistency across in-app journeys, notifications, and offline touchpoints

Who You Are

• 5–8 years of experience in brand or content roles at consumer-first brands (fintech, lifestyle, D2C preferred)
• Hands-on experience in social media strategy and content-led marketing
• Creative thinker with strong copywriting, storytelling, and content briefing skills
• Strong understanding of platform algorithms, digital media formats, and brand tonality
• Hustler mindset – fast-paced, resourceful, and solution-first
• Bonus if you've worked with influencer or ambassador-led campaigns and have basic editing/Canva skills

Why Join Us

• Lead brand + social for a platform backed by Shah Rukh Khan
• Work in a startup-style team with the scale and trust of a 100+ year-old brand
• Get full creative ownership to experiment, disrupt, and drive cultural relevance
• Collaborate with cross-functional teams, solving real financial problems for India
• Build your career with the freedom to shape how India sees and trusts digital finance