Brand Manager - Bangalore

Location: Bangalore

Experience: 35 Years

Working days - 5 Days

Budget - Uptill 25 Lacs

Role Overview

We are looking for a hands-on Brand Manager who can drive brand visibility, campaign execution, and on-ground marketing initiatives. This role requires a mix of strategic thinking and strong execution capability, especially in building brand connect with rural and semi-urban audiences.

Key Responsibilities

Brand Strategy & Execution

Support and execute brand strategy aligned with business goals.

Ensure consistent brand communication across all channels.

Drive brand awareness and recall among target audiences.

Campaign Management

Plan and execute integrated marketing campaigns (ATL, BTL, Digital).

Coordinate with internal teams for product launches and campaigns.

Manage agencies for creative development and execution.

Content & Communication

Develop regional and vernacular content.

Manage communication across social, print, and on-ground channels.

On-ground Marketing & Activations

Execute field marketing campaigns and farmer engagement programs.

Drive brand visibility across retail and partner networks.

Digital & Performance Alignment

Collaborate with performance marketing teams.

Optimize campaigns for engagement and conversions.

Analytics & Insights

Track campaign performance and brand metrics.

Conduct market and competitor analysis.

Key Skills & Qualifications

35 years experience in Brand/Consumer Marketing

Experience in FMCG, Agri, Consumer Tech preferred

Strong campaign execution and stakeholder management

Understanding of digital and offline marketing mix