Brand Manager

About Balancehero

Balancehero India Pvt. Ltd. (BHI) is the wholly owned subsidiary of Balancehero Co. Ltd., Korea, which operates the mobile app True Balance a one-stop destination for financial services.

Founded by Charlie Lee in Korea in 2014, Balancehero began operations in India in 2016 as a balance check application. Since then, it has evolved into a comprehensive financial services provider, building a platform for the next billion, offering loans, utility services, pay-later options, and commerce services.

BHIs wholly owned subsidiary, True Credits Private Limited , is a licensed NBFC committed to bridging Indias financial gap by making credit accessible to all.

About True Balance

True Balance, owned and operated by the BalanceHero Group, is an RBI-authorized Prepaid Payment Instrument (PPI) issuing entity. Through its subsidiary True Credits Private Limited (RBI-licensed NBFC) and other RBI-approved partners, it offers a range of financial services, including instant loans, utility bill payments, and mobile recharges.

Launched in India in 2016, True Balance has grown into one of the countrys leading financial services platforms, with more than US$84 million in equity funding from marquee global investors such as SoftBank, Naver, and Line . Its mission is to become the go-to financial platform for the next billion Indians, supporting the Digital India initiative and driving financial inclusion for the unbanked and underbanked.

Website:

About True Credits

Established in 2019, True Credits is an RBI-licensed NBFC providing innovative, fast, and hassle-free financing solutions for personal and business needs. With a focus on unbanked users, True Credits addresses the growing demand for instant credit services in India.

Job Description:

The Brand Manager Creative & Growth will operate at the intersection of creative ideation, content, influencer marketing, and campaign execution . This is a hands-on role focused on building the brands voice, presence, and relevance across digital platforms through strong creative thinking and execution excellence.

The role requires a balance of creativity, speed, and judgment, with comfort in ambiguity and evolving brand narratives in a fast-paced environment.

Years of experience- 5-7 Yrs

Roles and responsibilities:

• Lead creative ideation for brand, social media marketing and performance-led initiatives across platforms
• Translate business objectives into compelling creative ideas and narratives
• Own the brands content direction across platforms (formats, tone, storytelling)
• Drive influencer marketing concepts, collaborations, and executions
• Collaborate closely with design, video, and performance teams to bring ideas to life
• Contribute copywriting where required (campaigns, social, retention)
• Use AI tools to accelerate creative output while maintaining originality and clarity