Brand Manager

ROLE DESCRIPTION

A high impact, high growth role in a fast-paced set-up with ample avenues to showcase and

demonstrate talent in establishing and scaling up brands in Private Brands Charter. The incumbent will be responsible for brand architecture, product offering & assortment management across channels, media/packaging agency management, formulating GTM plans and executing them at scale.

KEY RESPONSIBILITIES

Conceptualize, launch and scale the Private Label Brands across 3 different channels offline,

captive D2C and e-commerce marketplaces.

Drive the top-line and bottom-line targets for the allocated brands as a shared goal with the

channels.

Drive market research (primary/secondary) to identify the product assortment / offering across

the key categories healthcare devices, nutraceuticals, branded generics.

Liaison with sourcing, procurement, regulatory, packaging, legal, offline sales, online sales team,

product team to drive both the NPD and sales engine for the brands.

Jointly work with external agencies and internal stakeholders to develop sales plans, marketing

material, training material, literature, brochures, etc

Liaison with supply chain, internal sales team to streamline demand forecasting, inventory

management across warehouses.

Establishing feedback loop with internal and external stakeholders to oversee and assess brand

health and growth.

SKILLSET REQUIRED

Stakeholder management

Functional technical knowledge of marketing/sales

Strategic thinking from first principle with strong analytical skills

Project management to drive large scale projects at break-neck speed.

Problem solving / solution-oriented approach to work.

Drive for results.

EDUCATIONAL QUALIFICATION / EXPERIENCE

MBA from Tier I/II colleges Preferred but not mandatory.

2+ years experience in marketing/sales linked domain

Preference to candidates from Pharma/ Healthcare/ Medical device companies/ FMCG/ Consumer Brands