Brand Manager

Abbott

5 - 10 years

Mumbai

Posted: 25/02/2026

Getting a referral is 5x more effective than applying directly

Job Description

JOB DESCRIPTION:

JOB SUMMARY

Drive consumer marketing for Child Nutrition Supplement category (PediaSure), through effectively co-creating and executing marketing plans with special focus on leveraging digital medium to build brand equity.

CORE JOB RESPONSIBILITIES

Co-create and execute strong marketing programs to drive full funnel campaigns in the target audience – consumers. Execute with help of cross functional teams. Tracking and measuring the impact of the Marketing Programs.
Generate business insights looking into data to identify gaps / opportunities and conceptualize actionable plans to address them.
Execute impactful brand communication materials and manage creative, digital and production agencies to deliver the materials in a cost impactful manner.
Liaise with media (both mainline & digital) and CRM agencies to create and execute robust consumer journeys to drive new user acquisition and retention by continuously optimising CPL and CPA
Co-create and execute strong bottom-of-funnel marketing strategies to accelerate conversion & New user acquisition on E-commerce and CRM
Manage A&P spend budgets and related provisions
Support and drive sales – work in close partnership with sales/ trade team to ensure marketing programs are driven consistently and in a high-quality manner.
Follow due diligence in documentation and ensuring OEC (ethics & compliance) SOPs are followed.

Minimum Education

Post Graduate

Education Level

Major/Field of Study

MBA

Marketing

MINIMUM WORK EXPERIENCE

Experience

Experience Details

5+ Years

Proven track record of brand management in FMCG/healthcare companies
Digital-first thinking in marketing – proven experience of having worked on modern ways of marketing (digital, social, influencer, etc)
Proven track record of business analysis to drive actionable insights.
Should be excellent in interpersonal, influencing and negotiation skills
Proven track record for designing, implementing and tracking impact of creative marketing programs through sales force.

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

ANI International Nutrition

LOCATION:

India > Mumbai : BKC Building

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes, 50 % of the Time

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

About Company

Abbott is a global healthcare company developing medical devices, diagnostic tools, nutritional products, and medicines. It focuses on improving health outcomes across areas like heart disease, diabetes, and infectious diseases, with a strong emphasis on research and innovation.