Brand Manager

JOB DESCRIPTION:

Job Title:

Brand Manager Adult Nutrition

Job Profile:

Brand / Product Manager

Job Family:

Marketing

Job Sub-Family:

Product Management

Division:

ANI International Nutrition

JOB SUMMARY

Drive digital and consumer marketing for Adult Nutrition brands, through effectively co-creating and executing marketing plans with special focus on leveraging digital medium to build brand equity.

CORE JOB RESPONSIBILITIES

• Co-create and execute strong digital marketing programs to drive engagement with the target audience – consumers. Execute with help of cross functional teams. Tracking and measuring the impact of the Marketing Programs.
• Execute impactful brand communication materials and manage creative, digital and production agencies to deliver the materials in a cost impactful manner.
• Liaise with digital and CRM agencies to create and execute robust consumer journeys to drive new user acquisition and retention by continuously optimising CPL and CPA
• Co-create and execute strong bottom-of-funnel marketing strategies to accelerate conversion & New user acquisition on E-commerce and CRM
• Manage A&P spend budgets and related provisions
• Support and drive sales – work in close partnership with sales/ trade team to ensure marketing programs are driven consistently and in a high quality manner.
• Follow due diligence in documentation and ensuring OEC SOPs are followed.

Minimum Education

Post Graduate

Education Level

Major/Field of Study

MBA

Marketing

MINIMUM WORK EXPERIENCE

Experience

Experience Details

5+ Years

• Proven track record of brand management in FMCG/healthcare companies
• Successful record of digital marketing experience
• Should be excellent in interpersonal, influencing and negotiation skills
• Proven track record for designing, implementing and tracking impact of creative marketing programs through sales force.

The base pay for this position is

In specific locations, the pay range may vary from the range posted.

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