Brand Manager

Job Title: Brand Manager

Hiring Partner: 1 2 101 (Recruiting on behalf of Thithilii)

Location: Hyderabad

Employment Type: Full-time

Reports To: Founder

Work Model : On-Site (strictly NO remote and NO freelancers)

Working Days : Monday to Saturday, 11 AM to 8 PM

Salary : 5.2 LPA - 7.2 LPA (Subject to experience)

Role Summary

The Brand Manager will lead the strategic development and execution of the Thithilii brand. This role ensures that every customer and vendor touchpoint, product, communication, visual identity and brand voice - reflects our ethos and creates a cohesive brand experience.

Key Responsibilities

Brand Strategy & Positioning

• Develop and implement the overall brand strategy, aligning with business objectives.
• Conduct market and competitor research to identify opportunities and trends.
• Define brand positioning, value proposition, and messaging architecture.

Brand Identity & Communication

• Maintain and evolve brand guidelines visual identity, tone, voice, storytelling.
• Ensure consistency across website, social media, packaging, campaigns, and offline marketing.
• Oversee creative assets and content created by marketing, design or agencies.

Campaign Planning & Execution

• Collaborate with marketing and design to plan and execute seasonal campaigns, new collection launches, promotions and events.
• Ensure campaigns are aligned with brand identity and resonate with the target audience.

Retail & Sales Operations

• Oversee end-to-end retail operations, including stock planning, replenishment, and coordination between stores, warehouse, and events.
• Track retail performance by analysing sales trends, monitoring inventory, gathering feedback, and identifying opportunities to improve availability and sell-through.
• Manage brand presence at retail touchpoints by coordinating with partner stores, maintaining VM standards, supporting events, and nurturing strong relationships.
• Oversee store operations as needed, including providing operational support when required.
• Be comfortable handling sales interactions when required supporting customers, understanding product movement, and assisting in day-to-day sales operations.

Management & Leadership

• Oversee team efficiency by ensuring clear workflows, defined responsibilities, and smooth execution of tasks.
• Track daily and weekly work output, maintain performance reports, and share updates with management as required.
• Monitor team productivity, identify gaps, and implement improvements to enhance overall performance.
• Ensure the team meets its KPIs and is accountable for delivering high-quality, timely work aligned with brand goals.

Performance & Insights

• Track brand KPIs such as brand awareness, engagement, perception and campaign performance.
• Provide insights and recommendations based on data and consumer behaviour.

Cross-functional Collaboration

• Work closely with design, marketing, e-commerce and production teams to ensure a unified brand experience.
• Coordinate with external partners - consultants, influencers, collaborators, event teams, photographers, etc.

Required Skills & Qualifications

• Bachelors degree in Marketing, Business, Fashion Management or related field.
• 35 years of experience in brand management, preferably in fashion/lifestyle.
• Strong understanding of branding, storytelling and consumer behaviour.
• Excellent communication, creative thinking and project management abilities.
• Ability to multi-task and work cross-functionally in a fast-paced environment.

Preferred Qualifications

• Strong independent thinking and decision-making skills, able to operate autonomously with minimal supervision.
• Sharp, proactive, and solution-oriented mindset with the ability to handle complex situations confidently.
• Demonstrated leadership skills comfortable guiding a team, delegating tasks, and ensuring smooth collaboration.
• Highly self-motivated with the ability to motivate, energize, and inspire team members to enhance their performance
• Experience with e-commerce brands.

If this role feels like the right fit, wed love to hear from you!

Apply here: