Brand Manager - Popular Brands, Salt
Tata Consumer Products
3 - 7 years
Mumbai
Posted: 27/08/2025
Job Description
Key Deliverables on the role:
- Build and deliver the topline, bottom and market share of salt brands (Shuddh, Crystal salt) portfolio for TCPL foods.
- Develop/ improve/ Deploy the marketing mix which will upgrade consumers from loose/local brands to our popular brands with strategic price points.
- The role entails strategic review of the business, unlock the cost efficiencies in current product P&L to land the right pricing mix to market, design/deploy sourcing approaches.
- The role will entail a deeper understanding of consumer behavior and insights to revamp of the proposition, communication and improve packaging and driving BTL/ team engagements on both the brands.
- Pricing and profitability decisions are also driven by this role.
- Design and execution of the 4P including ATL/ BTL and festive campaigns to drive brand recall and offtakes.
- Responsible for demand generation as well as co-leading trade scheme planning
- Drive the Net Revenue Management (NRM) initiatives - assortment, place, price, pack, promotion/schemes by geography and overall. Design GTM, state expansions, launches and team engagements.
- Conduct analytics using internal & external reports/research and implement data driven brand initiatives
- Monthly EO reviews, analytics and annual MTP and AOP planning to be a key strategic role.
- MBA with 3-7 years of progressive experience in Sales & Trade Marketing functions in leading FMCG companies
- Exposure to Brand management.
- Experience in influencing stakeholders internally & externally, cost analysis, pnl drawing
- Self starter with Good communication skills and stakeholder management capabilities
- Knowledge & experience of market research methodology, consumer insight generation tools, brand health metrics, product & packaging development cycles, understanding of financial & distribution metrics and levers to drive improvement.
About Company
Tata Consumer Products is the FMCG arm of the Tata Group, combining food and beverages under one umbrella. It owns popular brands like Tata Tea, Tetley, Himalayan Water, and Tata Salt, aiming to be a holistic consumer wellness brand.
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