Brand Manager - Personal Care/OTC/Intimate Hygiene/FMCG Non Food

Role Summary

We are looking for a dynamic and consumer-centric Brand Manager to drive brand strategy, marketing initiatives, and business growth. The role will be responsible for end-to-end brand management including brand planning, execution of marketing campaigns, consumer insights, and cross-functional coordination to strengthen brand equity and achieve business objectives.

Key Responsibilities

Brand Strategy & Planning

• Develop and execute annual brand plans aligned with business goals.
• Drive brand positioning, messaging, and long-term brand vision.
• Manage brand P&L, budgets, and ROI tracking for marketing spends.

Marketing & Campaign Execution

• Lead integrated marketing campaigns across ATL, BTL, digital, and social media.
• Collaborate with creative and media agencies for campaign development and execution.
• Ensure consistency in brand communication across all touchpoints.

Consumer & Market Insights

• Analyze market trends, consumer behavior, and competitive landscape.
• Leverage consumer insights to identify growth opportunities and innovation ideas.
• Track brand health metrics and take corrective actions where required.

Product & Innovation Support

• Support new product launches, extensions, and relaunches.
• Work closely with R&D, sales, and supply chain teams for seamless execution.
• Manage packaging development, claims, and compliance in coordination with regulatory teams (if applicable).

Stakeholder & Cross-Functional Collaboration

• Partner with Sales, Trade Marketing, Finance, and Supply Chain teams to drive execution excellence.
• Present brand performance, insights, and recommendations to leadership.

Key Skills & Competencies

• Strong strategic thinking and analytical skills
• Excellent communication and stakeholder management
• Experience in campaign planning and execution
• Consumer-first mindset with strong business acumen
• Ability to manage multiple projects in a fast-paced environment

Qualifications & Experience

• MBA / PGDM in Marketing from a reputed institute
• 48 years of experience in Brand Management (FMCG / Consumer / Pharma preferred)
• Hands-on experience with media planning, digital marketing, and agency management
• Experience in managing brands across lifecycle stages