Brand Manager - Infant Nutrition

Abbott

5 - 10 years

Mumbai

Posted: 01/12/2024

Getting a referral is 5x more effective than applying directly

Job Description

JOB DESCRIPTION:

JOB SUMMARY

Responsible for the topline and profitability for the assigned brand in the Abbott portfolio & Conceptualization and Formulation of marketing strategies and associated communication development for the brand

CORE JOB RESPONSIBILITIES

Building strong marketing programs to drive engagement with the target audience - consumers / HCPs. Tracking and measuring the impact of the Marketing Programs.
Driving market shaping initiatives by focusing on execution of HCP (healthcare professional) education and promotion plans
Managing the medical creative agencies so as to develop brand communication. While also focusing on A&P spends and related provisions.
Support and drive sales – work in close partnership with sales/ trade team to ensure marketing programs are driven consistently and in a high quality manner.
Liaise with Market Research agencies to gather insights from consumers so as to evolve relevant brand communication strategy
Follow due diligence in documentation and ensuring OEC SOPs are followed.

MINIMUM QUALIFICATIONS

Minimum Education

Graduate

Education Level

Major/Field of Study

B. Pharm / B.Sc and MBA

Marketing

MINIMUM WORK EXPERIENCE

Experience

Experience Details

4+ Years

Previous experience in pharma marketing in reputed organisation/brands
Proven track record for designing, implementing and tracking impact of creative marketing programs for HCP engagement
Experience in sales function in Pharma/ Healthcare will be an added advantage
Should be excellent in interpersonal, influencing and negotiation skills

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

ANI International Nutrition

LOCATION:

India > Mumbai : BKC Building

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes, 50 % of the Time

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)

About Company

Abbott is a global healthcare company developing medical devices, diagnostic tools, nutritional products, and medicines. It focuses on improving health outcomes across areas like heart disease, diabetes, and infectious diseases, with a strong emphasis on research and innovation.