Brand Manager (D2C)

We are a founder-led D2C wellness and personal care brand , currently in an early but intentional growth phase.

Our focus is on building trust-led products and content , driven by real consumer problems, clear communication, and strong visual storytelling. Most of our brand work so far has been built hands-on by the founders, and we are now starting to build a small, focused team to scale this into a larger brand ecosystem.

This is a full-time, on-site role based in Malad, Mumbai for a Brand Manager (D2C) .

You will work closely with the founders and cross-functional teams to shape brand communication, support campaigns and launches, and ensure consistent storytelling across all consumer touchpoints.

This role is ideal for someone who enjoys hands-on execution, ownership, and learning , rather than a large-team or strategy-only setup.

• Own and maintain brand tone, messaging, and communication across website, ads, social media, packaging, and CRM

• Contribute to brand strategy and positioning by working closely with the founders to define how the brand is presented across touchpoints

• Support content creation and campaign planning & execution with designers, creators, and performance teams

• Assist in product and launch communication , including positioning, benefit-led storytelling, and launch narratives

• Translate consumer feedback (reviews, DMs, comments, FAQs) into clearer brand narratives, content ideas, and communication improvements

• Work with the performance team to ensure marketing creatives are on-brand, honest, and trust-led , while also supporting conversion goals

• Track and analyse basic brand and campaign performance metrics (engagement, CTR, content performance, launch response) and suggest improvements

• Support competitive and category research to understand trends, messaging gaps, and opportunities

• 24 years of experience in D2C or digital-first consumer brands
• Experience with brand communication, content, or campaign execution
• Strong understanding of social media, digital storytelling, and consumer behaviour
• Comfortable being hands-on and execution-driven in a startup environment
• Ability to collaborate closely with founders and small teams

• Exposure to wellness, personal care, beauty, or consumer brands
• Basic understanding of performance metrics and campaign results

• MBA
• FMCG/ATL-heavy background
• Large-team management experience

We are currently a founder-led brand , with most brand thinking, content, and visual storytelling driven hands-on by the founders.

To understand our aesthetic sensibility, storytelling approach, and consumer connect, you can explore:

Founders visual work:

Community & content work:

The Brand Manager joining us will play a key role in shaping how this founder-led work evolves into a scalable brand ecosystem.

This role is not suited for candidates with 8+ years of experience or those looking for senior-manager or strategy-only positions.

CTC: 58 LPA (based on experience and fit)

Full-time | On-site | Malad, Mumbai

Please email your CV to

Along with 23 lines on one D2C brand you admire and why .

(Shortlisted candidates will be contacted.)