Brand Management Executive

Job Requirements

Key Responsibility:

1. Cross-functional Collaboration & Agency Management: Partner closely with internal teams (Digital, Brand, CRM, PR) and external agencies to ensure seamless execution and alignment with broader brand strategy.
2. Lead content planning for SEO campaigns, microsites, brand storytelling, festive campaigns, and influencer collaborations.

• Reshape Tanishq's content pillars to be platform-first and audience-first-designed to create pull-based engagement.
• Translate category objectives into content formats that deliver both brand impact and discoverability
• Lead editorial direction for campaign and category storytelling, balancing search trends, cultural relevance, and brand memory.
• Develop a content brand book to ensure consistent and coherent brand messaging is delivered at every touchpoint- to guide all partner teams
• 3. SEO-First initiatives to enhance discoverability (On-page and Off-page SEO): Improve SEO hygiene and suggest methods to build the organic rankings and traffic of our website.
• Drive end-to-end intent-based SEO targeting: Identify high-potential keywords across the funnel, define page goals, messaging, and tasks for each category.
• Ensure keyword strategy ladders up to both brand and category goals across the TOFU, MOFU, and BOFU stages.
• 4. Website Content & Technical SEO Excellence
• Collaborate with design and web teams to elevate blog and content experience via template revamps and better UX.
• Continuously track and implement enhancements to title and description tags to improve click-through rates and search rankings.
• 5. Brand Integration across Content
• Act as a custodian of the brand voice in all digital content - ensuring storytelling is not only SEO-smart but emotionally resonant and reflective of the brand's luxury positioning.
• Translate campaign, category, and collection objectives into narratives that reflect brand meaning and customer aspirations across touchpoints.
• 6. Website & UX-Led Brand Expression
• Drive improvements in the look and feel of blogs, microsites, and landing pages that reflect a high-design, editorial aesthetic consistent with Tanishq's brand universe.
• Collaborate with creative, tech, and web teams to ensure every digital asset feels distinctive "Tanishq".
• 7. Performance Monitoring & Optimization

1. Set up analytics & reporting frameworks to track content performance across metrics such as traffic, bounce rate, CTR, keyword ranking, time-on-site, and more.
2. Monitor competitors to identify gaps, opportunities, and best practices.
3. Propose hygiene and innovative methods to increase Domain Authority and high-quality backlinks.

Work Experience

1. Deep understanding of SEO (technical + contextual), platform behaviors, and search-intent based planning.
2. Prior Content Experience: 1-2 years of content, SEO, SEM experience.
3. Deep brand understanding: Proven experience in translating a brand's ethos, design language, and positioning into digital content that's culturally resonant and relevant to the platform.
4. Zeal and curiosity to learn and grow.