Brand Lead

Role

Brand Lead

Job Level/ Designation

M2, AGM

Function / Department

Circle Marketing

Location

TNC

Job Purpose

To lead the Brand Communication efforts for the circle namely brand health monitoring, product campaigns, events and sponsorship, in-market visibility to deliver best in class business results

Key Result Areas/Accountabilities

• Brand health monitoring - Identify Circle business needs consumer insights develop quarterly calendar Align & close Marketing head share/align corporate + media SPOC

• Budgets Management: Develop quarterly budgets plan align marketing heads and Brand Communications Lead @Corporate - Monitor budgets - collate and share expenses with Corp media/circle Ops Leads

• Circle Product Campaigns:
• Develop product briefs from circles basis calendar - Convert product briefs to communication briefs Align corporate SPOC - Share it with centralized Ogilvy Creative output signoff from corporate SPOC- Develop GTM package basis corporate SPOC signoff & handover to circle execution team
• Monitor & collate performance results for respective circle share with corporate circle spoc

• Corporate campaigns:
• Align GTM plans for Circle basis circle budgets
• Align corporate teams (circle + Media SPOC) - Deliver package to circle execution teams
• Monitor & collate results for respective circle share with corporate circle spoc

• Retail & Trade Engagement: Smooth implementation of each signage campaign. Update and maintain retail signage database. Provide complete marketing support to existing and upcoming stores.

• Circle Activation/events /sponsorships Evaluate & Align & take budget approvals from corporate / media SPOC and supervise execution of same

• In Market visibility: Monitor in market visibility execution through the Merchandiser App reports highlight issues and lead mitigation plans

• Internal Communication: Extend product / service related campaigns internally conceptualization & and execution employee events as per the brief of HR team

• Lead PR plan for circle

• Brand guidelines: Ensure all internal/external communication adheres to brand guidelines along with corporate brand SPOC
• Quarterly reviews with the agencies on the work done and a competitive analysis to develop benchmarks and way forwards

Core Competencies, Knowledge, Experience

• Strategic thinking and knowledge of fundamentals of brand building
• Creative thinking
• Collaboration
• Process orientation
• Analytical skills

Experience of 7-9 years in brand communications

Must have technical / professional qualifications

MBA in Marketing is preferred

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Vodafone Idea Limited (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership