Brand head and Social Media Marketing/Digital Marketing

Job Title: Brand Head and Social Media Marketing/Digital Marketing

Location: Bengaluru

Type: Full Time, Work from Office

Education: Bachelor Degree in Fashion/ Diploma in Fashion

Location: Cunningham Road, Bangalore

About Us:

Company: Hothur Enterprise LLP

Brand's Name: - Ara Lumiere and Ara Pret

Ara Lumiere is a ready to wear women swear fashion brand showcasing at Milan Fashion Week. At the forefront of social change and resilience, Ara Lumiere is a brand that empowers acid attack survivors, providing them with a platform to showcase their talents that follows with rehabilitation and growth. Winner of CNMI Awards 2022 at Milan Fashion Week, Ara Lumiere has taken their commitment to these values one step further, incorporating more eco-friendly materials and ethical manufacturing processes into their collections that are set to stage empowerment through fashion.

Ara Lumiere - https://aralumiere.com/

Ara Pret, the younger counterpart to the globally celebrated Ara Lumiere, is more than just a fashion brand its a movement. As a subsidiary of Ara Lumiere, a name that has earned global recognition, numerous awards, and graced prestigious platforms like Milan Fashion Week, Ara Pret continues its mission of empowering acid attack survivors and celebrating their resilience.

Ara Pret - https://arapret.com/

Key Responsibilities as a Brand Head:

Define and strengthen the brands vision, voice, and market positioning

Plan and execute seasonal campaigns, collection launches, and retail promotions

Drive collaborations, influencer tie-ups, and brand partnerships - Pan India

Strengthen online presence and brand visibility

Manage PR strategy, media relations, and brand features

Identify opportunities for fashion events, exhibitions, and industry collaborations - Pan India

Identify new market opportunities and expansion plans

Key Responsibilities as a Social Media Marketing / Digital Marketing

• Assist in creating and curating engaging content for various social media platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.)
• Monitor social media channels for trends, mentions, and audience engagement
• Respond to comments and direct messages in a timely and professional manner
• Support the development and execution of social media campaigns
• Plan, execute, and manage paid advertising campaigns on Meta platforms (Facebook & Instagram Ads Manager)
• Stay updated with Instagram algorithm changes and adapt content strategies accordingly
• Collaborate with marketing and design teams to align brand messaging
• Develop and execute innovative strategies to boost sales, audience reach, and brand awareness.
• Plan and manage stunning catalogue and campaign photoshoots that reflect the brands vision.
• Create engaging visual content, including reels and videos, using Photoshop and Illustrator for social media campaigns.
• Identify relevant Exhibitions to present our collections and collaborate with Stores to display them for sale.

Collaborate with clients and retail partners during exhibitions and ensure smooth retail management.

What We're Looking For:

• A Fashion Graduate with minimum of 1 year of experience.
• Proficiency in Canva, Photoshop, Illustrator, and Shopify is a must.
• Strong communication and organizational skills, with the ability to juggle multiple tasks.
• A team player who excels at time management and multitasking.
• Familiarity with retail management and client communication, with hands-on experience in e-commerce.
• A passion for fashion and a commitment to the brands values of sustainability and empowerment.

If you're looking to be part of a visionary team thats pushing boundaries, this is the place to be. We are redefining the fashion industry while making a tangible impact, and we want you to be a part of it.

You can apply directly on LinkedIn or send your resume to hothurenterprises@zillionaire.co.in