Brand & Graphic Design Manager

Location: Mumbai

Experience: 3-4 years in graph design / marketing / brand / creative roles

About Blueprint

Blueprint is a fast-growing, sustainable packaged drinking water brand in India. We sell water in paper cartons instead of plastic or glass, either custom-branded for the client or under our own brand namedesigned for modern hotels, restaurants, caterers, cafes, and conscious consumers.

Role Overview

As a young and fast-growing brand, we need someone who can operate across creative and digital initiatives. This is a multi-hat startup role for someone who enjoys both thinking and executing. You will work across social media, graphic design, and website designhelping shape how Blueprint is perceived and discovered. This is not a siloed role. You will move between creative thinking and hands-on execution.

Key Responsibilities

1. Social Media

• Develop and execute comprehensive social media strategies across Instagram, Facebook, LinkedIn, Twitter, and emerging platforms
• Use AI tools like ChatGPT, Claude, or Jasper to create content calendars, generate copy ideas, and optimize posting schedules
• Plan, create, and publish engaging content including static posts, carousels, reels, stories, and video content
• Monitor social media performance metrics, analyze insights, and optimize content strategy based on data
• Manage community engagement, respond to comments and messages, and build meaningful relationships with followers
• Stay updated on social media trends, platform algorithm changes, and emerging content formats

2. Graphic Design

• Create compelling visual assets including social media graphics, packaging designs, marketing collateral, presentations, and brand materials
• Leverage AI-powered design tools like Midjourney, DALL-E, Canva AI, Adobe Firefly, and other generative AI platforms to accelerate creative production
• Maintain and evolve Blueprint Water's brand identity across all touchpoints, ensuring visual consistency
• Design campaign-specific assets for product launches, promotions, and seasonal initiatives

3. Website Experience

• Design and maintain Blueprint Water's website, ensuring optimal user experience and visual appeal
• Utilize AI-powered website design tools to design new pages and blog posts.
• Collaborate with developers to implement design updates and new features

Who Were Looking For

• 3-4 years of experience in social media and graphic design
• Strong proficiency in AI-powered creative tools needed to deliver on the job description
• Strong graphic design skills (Illustrator / Photoshop / Figma etc.)
• Strong understanding of social media platforms, algorithms, and best practices across Instagram, Facebook, LinkedIn, Twitter
• Creative thinking with ability to translate brand strategy into compelling visual narratives
• Entrepreneurial, proactive, and comfortable wearing multiple hats

What Youll Get

• Competitive salary with performance-based incentives
• Creative freedom to shape Blueprint Water's brand and digital presence
• Opportunity to work on diverse projects spanning design and digital
• High learning curve and growth potential as the first fully marketing-focused hire