Brand Executive

The Brand Executive will support the growth of the PHD (Proven Honest Derma) brand under the Heavenly Secrets ecosystem by executing influencer-led marketing campaigns across Instagram and YouTube. The role involves managing creator partnerships, coordinating campaign execution, and ensuring high-quality, on-brand content that strengthens credibility and drives brand growth.

Responsibilities:

1. Influencer Marketing Execution:

Own end-to-end execution of influencer campaigns across Instagram and YouTube.

• Shortlist creators across skincare, dermatology, beauty, lifestyle, and regional categories
• Coordinate with agencies and creators on pricing, deliverables, briefs, scripts, and timelines
• Manage product dispatches including address collection, shipment coordination, and delivery tracking
• Negotiate commercial terms with creators and agencies to ensure cost efficiency and ROI
• Track content deliverables including posts, stories, reels, and YouTube integrations
• Maintain structured reports on spends, content pipeline, performance metrics, and payouts
• Build long-term relationships with high-performing creators

2. Stakeholder Coordination:

Coordinate across internal and external teams to ensure smooth campaign execution.

• Managing communication with influencers, agencies, creative teams, and performance marketing teams
• Following up on approvals, timelines, briefs, and deliverables

3. Budget Tracking:

Support management of influencer marketing budgets.

• Tracking campaign spends vs planned budgets
• Maintaining structured dashboards and monthly reports
• Supporting payout reconciliation and financial tracking

4. Performance Marketing Collaboration:

Work closely with the performance marketing team to maximize impact of influencer content.

• Identify high-performing creator content and hooks that can be used in paid campaigns
• Coordinate creation of performance-friendly creatives optimized for CTR, CVR, and ROAS

5. Brand Building Mindset

• Passion for building a consumer brand from the ground up
• Comfortable with hands-on execution and operational work
• Strong attention to detail and ownership of day-to-day campaign management