Brand Executive

About Company

LOTUS ROOFINGS LTD is a leading manufacturer of roofing sheets and industrial panels in India, offering high-quality, durable, and innovative roofing solutions for residential, commercial, industrial, and agricultural applications. We are committed to excellence, customer satisfaction, and continuous product innovation.

Role Description

The Brand Executive will support the overall brand strategy and marketing activities to strengthen brand visibility, market presence, and customer engagement. The role involves executing branding campaigns, managing brand communication, coordinating promotional materials, and ensuring consistent brand identity across all platforms.

KEY ROLES & RESPONSIBILITIES

Brand Development & Management

Assist in implementing brand strategy aligned with the company's goals and target audience.

Ensure brand consistency across marketing collateral, packaging, digital platforms, trade activities, and dealer communications.

Conduct market and competitor analysis to understand brand positioning in the roofing materials industry.

Marketing & Communication

Develop and execute marketing campaigns for roofing sheets, panels, and new product launches.

Coordinate with advertising agencies, designers, and vendors for brochures, catalogues, signage, and promotional assets.

Draft product-centric communication for digital and offline channels including website, social media, product videos, and corporate presentations.

Digital & Social Media Management

Monitor and manage online brand presence, including social media channels, SEO content, and customer engagement.

Create and schedule posts highlighting product features, installation benefits, certifications, customer success stories, and projects.

Dealer & Channel Support

Prepare marketing kits, display units, POP materials and branding assets for dealers, distributors, and retail counters.

Support channel partners with branding requirements and market-level promotional activities.

Event & Campaign Execution

Assist in the planning and execution of exhibitions, trade fairs, influencer tie-ups, on-site branding, and product awareness campaigns.

• Coordinate product demo sessions and field branding activities with the sales team

QUALIFICATIONS & EXPERIENCE

Bachelors degree in Marketing, Business Administration, Communication, or related field.

13 years' experience in brand management or marketing; experience in building materials, construction, roofing, or manufacturing will be an added advantage.

Strong understanding of branding principles, digital marketing trends, and customer behavior.

Proficiency in MS Office; knowledge of graphic/design tools is a plus.

Salary as per the prevailing market trend.

KEY SKILLS

Creative thinking with strong communication and presentation skills

Ability to develop engaging marketing content

Strong coordination, planning, and project management abilities

Attention to detail and brand quality adherence

Ability to work with cross-functional teams (sales, design, production, digital agencies)

WHAT WE OFFER

Opportunity to work with a leading roofing solutions brand

Exposure to a dynamic and growing industry

Growth-oriented career path and learning opportunities