Brand Executive

Key Responsibilities:

• Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities
• Creating and managing all marketing materials and collateral in line with brand direction including ATL and BTL.
• Tracking effectiveness of various campaigns and course corrections as required
• Understand requirement of promotional materials, packaging design and labelling, advertisements, exhibition materials, etc.
• Coordinate with technical support team (QC & Projects) for feedback on product packaging and branding materials
• Coordinate with vendors and various agencies for activity planning and execution of marketing activities and develop supporting assets
• Align with Lead Branding and sales and marketing regional heads for approvals
• Leading the planning and implementation of PR and initiatives related to the brand
• Implementing online marketing activities including social media, SEO/SEM, demand generation, lead generation, etc.
• Requirement of promotional materials, packaging design and labelling, advertisements, exhibition materials, etc.
• Coordinate with outdoor and print media / advertising agencies for branding.

Preferred candidate profile:

• Exceptional verbal and written communication skills.
• Coordinate with ad-film agencies for product films, brand films, outdoor shoots, and product photography.

Educational Qualification:

• MBA Marketing / Mass Communication.

Work Experience:

• 5-8 years of relevant work experience.