Brand & Content

Company Description & Culture Code

https://optima.ai/talent

Role Description

We are hiring for Brand & Content at Optima a content-first role focused on owning how our ideas, philosophy, and credibility compound into long-term growth.

This role is for someone who treats content as a system, not a campaign. You will operate with high autonomy, move fast, learn from what works (and what doesnt), and continuously refine Optimas external narrative.

• Shape Optimas brand strategy, voice, and external image with an explicit focus on earning trust from HNIs and UHNIs, prioritising credibility, intellectual honesty, and long-term trust
• Generate, validate, and execute content ideas end-to-end from raw insight narrative format distribution performance tracking iteration
• Hands-on content creation across formats (written, visual, gen-AI enabled)
• Continuously test formats, hooks, channels, and posting strategies, killing ideas that dont work and doubling down on the ones that do
• Use data, automation, and AI tools to move faster and learn quicker
• Strengthen media presence, PR, and external communications, including coordination on press and industry visibility
• Engage directly in communities and relationship-driven growth channels (online, offline, events, partnerships), independently or by bringing in external support when appropriate
• Experiment with guerrilla- style initiatives that remain tasteful, compliant, and credibility-first

Preferred Background

• Experience: 4+ years owning brand, content, or growth initiatives end-to-end, with a strong understanding of the HNI and UHNI mindset, preferably in fintech, wealth, or other high-trust businesses
• Education: Strong academic credentials from recognized institutions in India or abroad
• Mindset: User empathy, relentless iterations, AI-native productivity, end-to-end ownership, and bias toward shipping
• Or something untraditional that trumps all of the above

Compensation Highlights

• Top-of-market cash compensation
• Free access to our employee-only investment fund

Application Instructions

Applications without proof of work (any format) wont be reviewed. Please email your CV and proof of work to talent@optima.ai with the subject: Brand & Content - [Your Name]".