Brand & Content Lead

Brand & Content Lead

Company: Pluto Mobility

Location: Gurgaon (in-office)

About Pluto Mobility

Pluto Mobility is building scooter-sized 3W EVs purpose-built for last-mile delivery.

Our vehicles carry 2 more orders per trip and reduce delivery costs per order. We operate our in-house fleet to provide delivery services for brands.

The Role

We Ae looking for a Brand & Content Lead to build and execute Plutos marketing narrative across digital channels.

You will work closely with the founders and product team to shape how Pluto communicates from thought leadership and product storytelling to performance-driven growth campaigns. This role requires someone who can think strategically and execute hands-on.

What Youll Do

• Build and execute content strategy across LinkedIn, Instagram, and X
• Own the founders LinkedIn positioning and narrative
• Translate engineering and operational insights into clear, strong content
• Plan and manage the content calendar end-to-end
• Help conceptualise and coordinate video content (product demos, rider stories, founder POVs)
• Manage and optimise paid campaigns (LinkedIn, Meta, Google as required)
• Track performance metrics and improve engagement and lead quality
• Work with agencies and freelancers when needed

What Were Looking For

• 35 years of experience in marketing, content, or growth roles
• Strong writing and storytelling skills
• Experience handling founder or B2B content is a plus
• Exposure to performance marketing and campaign optimisation
• Comfort working in an early-stage, fast-moving environment
• Strong ownership mindset

Why Join Pluto

Youll work directly with founders and help shape the voice of a category-defining mobility company from the ground up.