JOB TITLE: Brand Consultant

QUALIFICATION: MBA Marketing (3-7 years of Brand Management experience)

INDUSTRY: RETAIL/FMCG/REAL ESTATE

LOCATION: CHENNAI - FULL-TIME POSITION

NO OPTION FOR WORK FROM HOME /FLEXI WORKING

SKILLS:

Must possess strong analytical, problem-solving and project management skills.

Should have sufficient computer proficiency.

Should be a good presenter with good command over written and spoken English

Prioritize projects with little supervision and meet tight deadlines.

JOB DESCRIPTION

Performing market analysis and analyzing research findings

Create marketing campaigns based on market and consumer insights

Creating Annual Marketing Plan and ensuring the implementation of the same.

Regular end-consumer interactions and documentation

Regular competition analysis to keep tabs on the competitions communication and

promotions.

Driving/guiding external creative/advertising/website agencies (online & offline) with the

right brief and insights

Conducting and collecting product feedback from trade partners end-consumers and

relaying the information in a consumable manner to the management.

Be the single point of contact for all data, by collecting data and information from client,

libraries and other sources

Spearheading offline activations (eg: parks, malls, residential communities, etc.) by

working with agencies and client teams.

Provide insights on the on-ground activities done by the competition

Proactively keep tabs on new product launches and category innovations

Maintain a rapport with sales team, trade partners, to gain more insights into consumer

sentiments.

Conduct periodic market visits.

Constantly keep an eye out for newer promotional avenues.

Interviewing clients, customers, competitors and working with client in a team

environment

Communicating team findings and ideas to the client

Participating in and leading brainstorming sessions

Developing and testing hypothesis about clients issues

Meeting with team members to develop work plans and lay out project strategy

Planning and conducting online and field research at client site and in market

BEHAVIOURAL TRAITS

Self-starter and pro-active

Exhibit willingness to resolve problems.

Flair for dealing with people

Brand Consultant - FMCG/Retail