Brand Communication Manager

Company Description

Aswini Bajaj Classes is a leading edtech platform offering comprehensive CFA, FRM and Upskilling Courses. Founded by finance expert Aswini Bajaj, it is known for its conceptual clarity, practical insights, structured learning and student-focused mentoring to help aspirants build careers in finance.

Key Responsibilities:

Brand Ownership & Voice

• Own and evolve the brand voice, tone, and narrative across all touchpoints
• Ensure consistency in messaging across website, articles, campaigns, product launches, and internal communication
• Act as the final gatekeeper for all brand communication

Strategic Writing & Thought Leadership

• Write and oversee high-quality long-form content (articles, blogs, narratives, opinion pieces)
• Translate business strategy, products, and ideas into clear, sharp, and differentiated communication
• Build thought leadership by connecting industry insights, concepts, and first-principles thinking

Business-Led Communication

• Work closely with leadership, product, and marketing teams to understand business priorities
• Craft narratives that explain what we do , why it matters , and how we are different
• Turn complex ideas into simple, persuasive stories without losing depth

Content Direction & Quality Control

• Set writing standards and frameworks for the brand
• Review, edit, and elevate content created by other team members or external writers
• Ensure every piece of communication reflects clarity, credibility, and intent

Brand Building Initiatives

• Contribute to campaigns, launches, and brand initiatives from a storytelling perspective
• Help define positioning statements, messaging pillars, and brand guidelines
• Identify gaps in brand communication and proactively improve them

What Were Looking For

Experience

• Minimum 2+ years of experience in brand communication, content strategy, editorial roles, or related fields
• Strong command of the English language and grammar
• Degree in Mass Communication, Journalism, English Literature, or related field (preferred)

Writing & Thinking

• Exceptional writing skills with the ability to connect business, concepts, and narrative
• Strong editorial judgment and attention to detail
• Ability to structure ideas clearly and logically
• Experience in education, finance, tech, or knowledge-driven businesses
• Exposure to thought leadership, founder branding, or editorial platforms