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BRAND COMMUNICATION MANAGER

Muthoot

3 - 10 years

Chennai

Posted: 26/07/2025

Job Description

 

Responsibilities:

 

- Develop and execute brand communication strategies to drive brand awareness and product launches

- Conceptualize and create compelling content across various channels (social media, email, digital media,Whatsapp,Website etc.)

- Collaborate with cross-functional teams (creative, product, sales) to align brand messaging and visual identity

- Manage and maintain brand guidelines to ensure consistency across all touchpoints

- Plan and execute brand communication campaigns, including product launches, promotions, and events

- Merchanidise planning , Event planning and production support

- Analyze campaign performance and provide insights to optimize future campaigns

- Stay up-to-date with industry trends and competitor activity to inform brand strategy

 

Requirements:

 

- Bachelor's degree in Marketing, Communications, or a related field

- 3+ years of experience in brand management, marketing communications, or a similar role

- Strong understanding of brand positioning, messaging, and visual identity

- Excellent writing, creative, and project management skills

- Experience with content creation, social media, and campaign execution

- Strong analytical and problem-solving skills

 

Key Skills:

 

- Creative Skills: Content creation, storytelling, visual identity

- Strategic Skills: Brand positioning, messaging, campaign planning

- Collaboration Skills: Cross-functional team management, stakeholder communication

- Analytical Skills: Campaign analysis, performance metrics, insights-driven decision-making

About Company

Muthoot Finance Ltd. is India’s largest Non-Banking Financial Company (NBFC) specializing in gold loans. Headquartered in Kochi, Kerala, the company offers a wide range of financial services including personal loans, insurance, money transfer, forex, and microfinance. Its core business is providing instant loans against gold jewellery, primarily serving the unbanked and underserved population across urban and rural India. With over 6,000 branches and a strong presence in international markets like the UAE, USA, and UK, Muthoot Finance is known for its deep-rooted trust, operational scale, and strong commitment to financial inclusion. The company is publicly listed and regulated by the Reserve Bank of India.

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