Brand and growth lead

HANNAN Smollies | Childrens Jewelry (Ages 512)

HANNAN Jewelry is building a new category in childrens jewelry small luxuries designed for growing personalities, not kiddie trends.

Were hiring a Founding Brand & Growth Lead to build awareness, community, and love for Smollies while protecting its design-led DNA.

• Own brand strategy, content, and organic growth for Smollies
• Build and scale Instagram through storytelling, creators, and community
• Work with parentchild creators and micro-influencers
• Balance creative storytelling with thoughtful growth initiatives
• Turn customer moments into brand narratives

• Brand-first thinker with strong execution ability
• Experience growing D2C or lifestyle brands organically
• Understands kids culture without being loud or gimmicky
• Calm, opinionated, and comfortable taking ownership

• Experience in kids, parenting, fashion, or jewelry categories
• Experience working in early-stage brands