Brand and Content Marketing

Roles and Responsibilities:

We are seeking a passionate and detail-oriented Brand & Content Marketing Specialist to join our marketing team. In this role, you will support the development, execution and optimisation of brand messaging & content strategies for Right Management. The ideal candidate will have a strong strategic mindset, exceptional storytelling skills, and proven experience in building consistent, impactful brand narratives that drive engagement and business growth. Develop and execute a comprehensive brand and content strategy aligned with business goals. Own brand voice, tone, and messaging across all platforms (digital, print, social, campaigns, internal communications) Plan, create, edit, and manage high-quality content including articles, blogs, website copy, social media posts, videos, case studies, and marketing collaterals (For digital platforms & sales enablement) Collaborate with design, digital, and product/sales teams to ensure brand alignment in all initiatives. Lead content calendars, campaign storytelling, and launch messaging Conduct content audits and brand reviews to identify gaps and opportunities Monitor brand performance through market research, analytics, and competitor benchmarking to continuously optimize strategy. Manage external agencies, freelancers, or creators as required. Stay updated on market trends and emerging opportunities to strengthen brand positioning.

Key Competencies & Requisites:

Minimum 5+ years of experience in brand management, content strategy, or marketing communications. Strong understanding of branding, storytelling, and consumer engagement. Excellent writing, editing, and storytelling skills Strong understanding of digital marketing, SEO, social media platforms, marketing tools (Google Analytics, CRM, CMS, etc.). Ability to manage multiple projects, prioritize tasks, and meet deadlines. Experience in campaign-led storytelling and integrated marketing Basic understanding of design principles and collaboration with creative teams Experience in B2B, B2C, or both (depending on your organization)