Brand and Content Lead

• Company: Skalegrow Private Limited
• Position: Brand & Content Lead
• Location: Bangalore
• Experience: 8+ years
• Job Type: Full-time

Skalegrow is a B2B marketing agency that helps companies in the IT, tech, SaaS, robotics, and embedded systems industries grow with marketing. Our focus geographies include the US, UK, Europe, UAE, Canada, Australia, and India.

This position is to lead and own brand strategy and content initiatives for Skalegrows client engagements, especially in the IT and B2B tech space. The Brand & Content Lead will be responsible for shaping brand narratives, aligning messaging across channels, and ensuring that every content asset reflects a cohesive positioning strategy.

Note: Please read the job description completely and apply only if you think the role fits you.

• Lead the development of brand positioning and messaging frameworks for B2B IT and tech clients.
• Create compelling brand narratives that clearly articulate value propositions, differentiation, and market positioning.
• Ensure consistency in tone, voice, and messaging across all communication channels.

• Strategize website structure and messaging architecture from a branding and conversion standpoint.
• Review and guide website content and design to ensure alignment with the brand narrative.
• Work closely with design and development teams to ensure cohesive execution.

• Conceptualize and structure modular sales decks that can be customized for various proposals.
• Develop master messaging slides, case study formats, and proposal narratives.
• Ensure all client-facing collateral reflects strong storytelling and strategic clarity.

• Own LinkedIn organic marketing strategy for Skalegrows clients across various industries.
• Develop high-quality thought leadership content tailored for B2B and IT audiences.
• Guide long-form and short-form content creation across blogs, case studies, and leadership communication.

• Collaborate with graphic designers to create banners, presentation assets, carousels, and other brand materials.
• Review creative outputs to ensure visual identity aligns with brand strategy.

• Act as the brand custodian across projects and ensure all outputs meet strategic standards.
• Establish documentation and guidelines for maintaining brand consistency.

• Minimum 8 years of experience in B2B marketing, brand strategy, or content roles.
• Strong background in content strategy and long-form writing, especially in IT, SaaS, or tech industries.
• Proven experience building or repositioning brands in a B2B environment.
• Strong understanding of sales psychology and proposal storytelling.
• Experience strategizing or restructuring websites from a messaging perspective.
• Ability to think strategically while remaining hands-on with content development.
• Comfort working in a startup environment where ownership and initiative are expected.
• Any graduate.

Skalegrow is a B2B marketing agency that helps companies in the IT, tech, SaaS, robotics, and embedded systems industries grow with marketing. Our services include content marketing, SEO, email marketing, video marketing, graphic design, website management, performance marketing, and LinkedIn marketing.

Our vision is to transform marketing into a business-critical function in B2B companies by making marketing the main growth lever for our clients.

To know more about our story, vision, mission, and values, please visit the About Us page:

https://skalegrow.com/about-us/company/

Skalegrow believes in creating ample learning and growth opportunities for its people. Founded by someone who comes with strong values, we always make sure our people learn and grow with us. Mutual respect is another key trait we believe in and follow. Micro-management doesnt find a place in our dictionary.

We are also an early-stage company that is open to making new experiments. Hence, you will have enough space to flex your muscles and try out new ideas. So, if you are looking for a work environment where you can grow and will be treated with respect in addition to having the freedom to be yourself, Skalegrow is your place.