Brand and Content Lead || Gurgaon || D2C || Upto 15LPA

We are hirig for a Brand and Creative Lead for India's first clean, no-preservative cat food brand.

What Youll Do

Performance & Growth Creatives

Own creative strategy for Meta, Google, marketplaces (Amazon/Flipkart/Supertails) & Q-commerce

Ship high-converting formats: UGC, testimonials, education, founder-led, offer-led

Turn insights into hooks, angles, and repeatable creative frameworks

Optimise with the performance team using CTR, hook rate, CVR, ROAS, CAC

Lead campaign creatives for launches, sales, festive moments & Shark Tank leverage

Brand, Social & Creators

Own Instagram strategy (reels, carousels, education, community storytelling)

Build content pillars (nutrition, myth-busting, founder journey, cat health wins, community)

Lead influencer/creator collaborations for both performance & brand

Convert reviews, DMs, UGC into trust-building brand stories

Build and lead creative pod (social, video, design) and manage external creators

Youll Be a Great Fit If You

Have built content/creatives at a D2C or consumer brand (food, beauty, wellness, pet care preferred)

Have personally shipped performance creatives that scaled

Are comfortable reading numbers and explaining why a creative worked/didnt

Love experimenting fast, spotting trends early, and building from 01

Want to grow into a larger brand/creative leadership role