Brand Activation Manager

Position: Marketing Activation Executive / Manager

Department: Marketing / Brand / Communications

Reporting To: (Marketing Manager / Head Marketing)

Key Responsibilities

• Plan, coordinate, and execute on-ground and digital marketing activation campaigns aligned with brand and business goals
• Conceptualize and manage BTL / ATL / TTL activations , including events, mall activations, site activations, roadshows and corporate engagements
• Coordinate with internal teams (sales, CRM, branding, procurement) and external partners (agencies, vendors, printers, performers)
• Oversee end-to-end execution of marketing activities from planning to implementation and reporting
• Track campaign performance and share activation reports and recommendations
• Manage budgets, POs, and vendor negotiations to ensure cost-effective execution
• Ensure all brand communication follows brand guidelines
• Support product launches, festive campaigns, and community initiatives

Skills & Competencies

• Strong project management and execution skills
• Excellent coordination and vendor management abilities
• Creative thinking and problem-solving mindset
• Strong communication and negotiation skills
• Ability to handle multiple projects in a fast-paced environment

Qualification & Experience

• Graduate / MBA in Marketing preferred
• 37 years of relevant experience in marketing activations / events / brand promotions
• Experience in real estate / Consumer Durables / Banking will be an added advantage.

KPIs

• Successful execution of planned activations
• Timely delivery and budget adherence
• Quality of brand visibility and engagement
• Stakeholder and vendor satisfaction

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