Brand Activation Intern (On-Ground BTL)

Role & Responsibilities:

• Represent our brand at events & activations
• Talk to customers and educate them about the USPs of our products and brand
• Assist in running on-ground BTL campaigns & sampling activities
• Collect quick feedback from customers (what they loved, what they didnt)
• Help us track footfall, engagement, and conversions during activities
• Work with the marketing team to ensure everything actually runs smoothly

Desired candidate profile:

• Energetic, confident & not afraid to talk to new people
• Good communication skills
• Curious about brands, consumers & how marketing works in the real world
• Comfortable being on your feet and on the ground
• Team player

Prefer if you have:

• Prior event/fest/college committee experience
• Worked in a club/college marketing/PR team
• Retail/field marketing exposure (not mandatory!)

Qualification: Min Graduation.

Whats in it for you:

• How brands build recall offline
• Consumer behavior in real time
• BTL activation planning & execution
• Sampling, product education & conversion tactics
• Ground reporting & field data basics
• How D2C brands scale across channels