Brand Activation Head

About Nua

Nua is a venture-funded, direct-to-consumer (D2C) brand transforming womens wellness in India.

Starting with our innovative, chemical-free and Indias only fully customisable sanitary pads, we are on a mission to develop holistic and personalised solutions for solving real problems that women face. We do this by building a wellness platform with great products, an impactful community and a personalised customer experience. With a growing community of over 15 lakh women, we are already Indias largest and most engaged digital-first FemTech brand.

Our story began with a pad. And not just any pad that could be picked off the shelves but one that

was truly thought around a womans needs. Since then, we have grown multi-fold with innovative,

inclusive and effective products that are Made Safe certified and backed by science. We continue to co-create products with our community and fuel the D2C revolution through deep consumer insights and investments in technology.

Nua has raised over $22 million in venture funding, backed by marquee investors including Lightbox Ventures, Kae Capital, Deepika Padukone and Vindi Singh Banga, and Kamini Banga of the Banga family office.

If you are as passionate as we are in making a difference and creating real impact in a fast-paced and wildly creative environment, then you might just be the person we are looking for.

Key Responsibilities:

The Brand Activations Head will own the planning and execution of high-impact Digital and On-ground activation programs that form a critical part of the Annual Marketing Strategy.

This role is responsible for delivering scaled programs with executional discipline, cost efficiency, and measurable business impact across funnel stages.

1. Activation Strategy & Planning

• Lead the annual and quarterly activation roadmap aligned to brand and business objectives.
• Translate category priorities into structured activation programs across consumer segments and product categories.
• Define clear objectives for each program across awareness, consideration, engagement, and traffic.

2. On-ground Activations

• Own end-to-end execution of large-scale programs such as: School Program for the Teens segment and Gynecologist Program for the Maternity segment
• Drive program design, partner identification, training modules, collateral development, and field execution.
• Ensure consistency in messaging, brand representation, and consumer experience across locations.
• Build measurement frameworks to track reach, engagement quality, and brand/business impact.

3. Digital Activations & Influencer Marketing

• Lead monthly influencer marketing campaigns across objectives: i.) Reach and awareness amplification ii.) Consideration and landing page traffic
• Own campaign planning, influencer identification, brief development, content alignment, performance tracking, and ROI evaluation.
• Drive efficiency in reach, engagement metrics, and traffic quality.
• Continuously optimize creator mix, formats, and messaging based on performance data.

4. Measurement & Impact Tracking

• Define KPIs for each activation aligned to brand/ business outcomes.
• Track metrics such as reach, engagement rates, traffic quality, RoAS, lift in offtake, and brand lift indicators.
• Build structured post-campaign reviews with clear learnings and actionables.

5. Cross-Functional Collaboration

• Work closely with Category, Content, D2C, and Revenue teams to ensure activation efforts feed into broader brand/business goals.
• Ensure seamless integration between communication strategy and campaign execution.

What we look for

• 68 years of experience in brand activations, experiential marketing, influencer marketing, or integrated campaign execution.
• Strong understanding of performance metrics across upper and mid-funnel objectives.
• Ability to balance creativity with operational rigor.
• Strong vendor management and negotiation capability.
• Data-oriented mindset with the ability to link activation metrics to business outcomes.
• High ownership, execution intensity, and comfort operating in a fast-growing environment.

Whats in it for you

• An opportunity to work in one of Indias most innovative digital, direct-to-consumer brands
• Experience a once-in-a-lifetime opportunity to part of a fast-growing company at an early stage
• Steep learning curve with exposure to wider management teams functions
• A performance-based environment with no limits to career growth and personal development